We have a very precise procedure with which we conduct our customer acquisition to ensure maximum output even with limited resources or budget. The process is outlined in the video below:
When attracting customers, we focus primarily on emotionally influencing them to interact with the brand. We do this through making sure our content is:
We spend an adequate amount of time editing and creating our content to ensure that it will be a scroll stopper guaranteed to hook the customer’s attention.
We avoid jargon and complex formats so that even a 7-year-old can convince their parents to buy your product/service.
We understand that as marketers, we are not called to be entertainers but to be communicators and influencers. Hence, we ensure that our content always communicates to the clients’ deepest needs and desires to ensure their engagement.
The image reflects results of a 7 day customer acquisition video ad with a budget of Ksh1,617 which led to 49 conversations. The average cost per result ended up being Ksh34.
Are you ready to begin getting customers that are so many that you almost can’t keep track?
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